Admittedly, in the beginning there were only few people who started to adopt the vegan lifestyle. They were considered more or less a marginal group of people. However, the number of this group has dramatically risen. Their impact is huge considering the USDA report saying that 400 millions fewer animals have been killed in 2014 in comparison to 2007. The success story of the vegan movement goes on because the nation with the highest meat consumption in the world, which is the US, has dropped meat consumption by 10% in the last ten years. There are even more signs that veganism is going to take over. Nothing is going to stop this movement!
1. Meat Consumption Is Declining
More and more people are eating less meat or ditching it altogether in favor of plant-based foods. In fact, over the past 10 years, American meat consumption has declined by 10 percent!The USDA reports that 400 million fewer animals were slaughtered in 2014 than in 2007. That’s 400 million individuals who were spared a lifetime of unimaginable suffering.
2. More Millennials Are Vegetarian
More millennials are vegetarian than members of any previous generation. According to The New York Times, “An estimated 12 percent of millennials say they are ‘faithful vegetarians,’ compared with 4 percent of Gen X’ers and 1 percent of baby boomers.”Even the Associated Press highlighted millennials as the driving force behind the growing number of veg options at fast-casual restaurants!
3. Market for Vegan Foods Is Growing
In the past decade, the retail market for vegetarian foods has doubled to $1.6 billion!Earlier this year, Marketwired showcased the growing market for alternative protein sources, including meat alternatives, which it claims are “poised to accelerate, potentially claiming up to a third of the protein market by 2054.”
4. Millions Are Being Invested
Private investors are putting millions into food startups like Beyond Meat, which had Microsoft mogul Bill Gates singing its praises, or Hampton Creek Foods, which garnered the attention of Asia’s richest businessman, Li Ka-Shing, along with a $23 million investment.”
Read the full article at mfablog.org!
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Light photography Jimi Krieg
happy days are coming….