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Who Has Ever Thought This Company Would Jump On The Vegan Bandwagon

Posted on June 8, 2016 By 35 Comments on Who Has Ever Thought This Company Would Jump On The Vegan Bandwagon

Although this company makes so much money that it would never need to offer any dairy-free products to respond to the increased customers’ demand for vegan food and beverages they took the chance and jumped on the vegan bandwagon. However, Bailey’s has recognized that the plant-based food industry is currently one of the most growing industries and that it would be a dramatic mistake if they didn’t offer milk alternatives to have their share of the pie. And that’s what Bailey’s did by offering its almond milk liqueur. 

“Great news, Green Monsters, if you like your cocktails creamy, things are about to get a whole lot easier. Bailey’s, famous for their coffee-flavored liqueur, has just introduced an entirely new vegan liqueur made from almond milk! Yup, you heard that right, now you can make all of theIrish Car Bombs and White Russians you want!  The new product, “Almande,” blends the nutty flavor of almond milk with real vanilla to create a deliciously creamy and incredibly versatile drink.

So, why has Bailey’s decided to launch this product suddenly? Well, while the company hasn’t issued an official statement revealing the motivation for their decision, but just one look at the booming plant-based food and beverage sector should give you an inkling. Currently at $3.5 billion with an 8.7 percent growth rate, the plant-based food industry is the sector to invest in nowadays. And, unsurprisingly we are seeing more companies jump on the bandwagon every month.

Considering Bailey’s is already known for their creamy drinks and simply had to sub out regular milk for almond to make this product, it was kind of a no-brainer. Plus, the company is also clearly capitalizing on the recent shift in consumers attitudes toward their foods and beverages. While in the past, soda and sugary drinks reigned supreme, nowadays people want foods and drinks they can feel good about putting in their body. Of course, alcohol is not exactly a kale smoothie, but the fact of the matter is that for people, alcohol is an indulgence regardless of the diet they follow on a day-to-day basis. And if they’re going to indulge anyway, at least this cocktail is healthier than say, a strawberry daiquiri or a Red Bull Vodka.

Of course, Bailey’s is also appealing to the allergen-prone consumer as well as people who are generally trying to leave dairy out of their routine. And with 36 percent of consumers actually preferring milk alternatives, catering to this type of consumer is not just considerate, it’s a smart business move.

At the surface, this may not seem like the most groundbreaking launch in terms of vegan products, but in many ways it is.

As Nil Zacharias, Co-Founder of One Green Planet has said, “A whole new food ecosystem is rising, driven by companies that are not only responding to consumer demand by offering more plant-based options but are in fact accelerating this shift in food habits by introducing innovative new products to the market. The first page in the story that will propel us into the future of food, dominated by sustainable, plant-based products is being written today.”

Bailey’s and Ben & Jerry’s, who launched their vegan ice cream products last year, are huge companies. They make enough money that, if they really wanted to, they could completely ignore the demand for dairy-free products, and probably do just fine. However, the fact that they do see an opportunity in this market and they realize that to ignore this market would be to ignore a new wave of consumers is incredibly important. If we are going to reshape the food system, we need to hit every market, from health food right down to indulgences like alcohol.”

Source: onegreenplanet.org!

Vegan Topics Tags:almond milk, Bailey's

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Comments (35) on “Who Has Ever Thought This Company Would Jump On The Vegan Bandwagon”

  1. Mairead Russell says:
    June 8, 2016 at 5:34 pm

    AWESOME!!

    Reply
  2. Tammi Stewart says:
    June 8, 2016 at 5:36 pm

    Woohoo!!!

    Reply
  3. Jessica Calvano says:
    June 8, 2016 at 5:44 pm

    YAH

    Reply
  4. Leslie Leopardi says:
    June 8, 2016 at 5:47 pm

    Where can I get some?? I could go for a Bailey’s and coffee!

    Reply
  5. Deanna Lowe Lindsey says:
    June 8, 2016 at 5:58 pm

    Love this idea

    Reply
  6. Alexandra Ivanova says:
    June 8, 2016 at 6:16 pm

    Oh wow! I’ve never had it I have only smelt it and it smells good my in laws drink this. Hopefully when they make it vegan I can try some

    Reply
  7. Paul Sanders says:
    June 8, 2016 at 6:24 pm

    Sign me up!

    Reply
  8. Tiffany Geer says:
    June 8, 2016 at 6:30 pm

    Magen Kelly !!!!

    Reply
  9. Kam Robson says:
    June 8, 2016 at 6:34 pm

    Lesley Scott

    Reply
  10. Nikki Rose says:
    June 8, 2016 at 6:41 pm

    Fantastic!!!!!!!!

    Reply
  11. Andrea Crompton says:
    June 8, 2016 at 6:52 pm

    Linda Rogers

    Reply
  12. Linda Rogers says:
    June 8, 2016 at 7:36 pm

    That’s you and me sorted.

    Reply
  13. Linda Rogers says:
    June 8, 2016 at 7:37 pm

    That’s you and me sorted.

    Reply
  14. Rajvir Kaur says:
    June 8, 2016 at 8:40 pm

    Martin Coll Laura Beavis

    Reply
  15. Nina Plevin says:
    June 8, 2016 at 8:50 pm

    Josh Macias Plevin

    Reply
  16. Tania Brewer says:
    June 8, 2016 at 9:01 pm

    Ever drunk Baileys from a shoe?

    Reply
  17. Tiffany Geer says:
    June 8, 2016 at 9:01 pm

    Perfect to go with your vegan hot chocolate! 🙂 🙂 🙂

    Reply
  18. Tiffany Geer says:
    June 8, 2016 at 9:02 pm

    It’s an exciting time to be a vegan! 🙂

    Reply
  19. Anna Bong says:
    June 8, 2016 at 10:18 pm

    Barrett Bailey

    Reply
  20. Jenny Anderson says:
    June 8, 2016 at 10:51 pm

    You can make your own and it’s really easy and tastes lush. I make it for Christmas presents and I have a fab vegan cranberry vodka recipe that my Aunty used to make.

    Reply
  21. Sarah King says:
    June 8, 2016 at 11:26 pm

    Jessica, can you believe this?!? woohoo!!!☺️

    Reply
  22. Edie Gallagher says:
    June 8, 2016 at 11:41 pm

    It’s a revolution ! People are
    Opening their eyes and they minds

    Reply
  23. Jessica Kavanagh Jones says:
    June 8, 2016 at 11:52 pm

    Yes buzzing looks yum

    Reply
  24. Linda Oliver says:
    June 8, 2016 at 11:54 pm

    Score!!!!

    Reply
  25. Kerryanne Scullion says:
    June 9, 2016 at 1:01 am

    June Jeynes

    Reply
  26. Jennifer Cozzolino says:
    June 9, 2016 at 4:34 am

    Yes!!!!

    Reply
  27. Conny Cashman says:
    June 9, 2016 at 10:21 am

    Bianca Cashman

    Reply
  28. Bianca Cashman says:
    June 9, 2016 at 10:26 am

    New nightcap

    Reply
  29. Conny Cashman says:
    June 9, 2016 at 10:27 am

    Yep a nice one too since no more banarama

    Reply
  30. Magen Kelly says:
    June 9, 2016 at 8:03 pm

    Omg it would go perfect, and yes it is! 🙂

    Reply
  31. Angela Crossland says:
    June 10, 2016 at 12:48 am

    YES!!!!

    Reply
  32. Susan Shaner Horvath says:
    June 10, 2016 at 2:05 am

    Recipe?

    Reply
  33. Ellen Meaney says:
    June 10, 2016 at 2:56 am

    Finally!!!!!!

    Reply
  34. Jenny Anderson says:
    June 10, 2016 at 10:39 am

    For the Baileys – in a large pot combine one tin of full fat coconut milk and one tin of light coconut milk and whisk together. Add 1/2 cup brown sugar and bring to a low boil whisking so it doesn’t catch. You will need to cook it for about 8-10 minutes until it thickens. Remove from heat and stir in 3/4 cup strong espresso. I just get a cup from a local coffee shop but you can use instant espresso powder. Let cool then stir in 1 cup whisky. The recipe calls for Jameson brand whiskey. Add a pinch of salt. You need to keep it in the fridge and stir well before serving. It only keeps for a few days. Cranberry vodka is easy, just boil up one cup of cranberries (rinse them first) with 1/4 cup of white sugar and 2 tablespoons orange juice until the berries pop. Pour into a sterilised bottle, add a strip of orange peel and top off with 3 cups vodka. Let sit in a cool dark place for at least three days or up to a month. Strain before serving.

    Reply
  35. connie says:
    June 10, 2016 at 1:58 pm

    now if they could make gluten free liquor I’d be all set

    Reply

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