The announcement by the German founder of the world’s first all-vegan supermarket, Veganz, to open a vegan shopping center in the US is definitely exciting news for both vegans and even non-vegans as surprisingly the majority of his customers aren’t neither vegans nor vegetarians but yet enjoy the variety and deliciousness of his products. The reason why even non-vegans and non-vegetarians are excited about the products of Jan Bredack, the founder of Veganz, might also be due to his congenial approach since he doesn’t seem to be preachy in any way urging people to adopt the vegan lifestyle but seems to be rather much more committed to prove the world that a plant-based diet is not only healthy but also delicious and even not pricey. Very probably, this might be the “secret sauce” why this company has become so popular and even goes for the international markets in 2016.
“You’ve heard a plant-based diet is optimal for heath and the environment, but do you ever get dismayed when perusing your local grocery store because you a) either don’t know what to buy or b) feel too tempted by conventional products to make healthy choices?
Perhaps your solution is right around the corner… As The Local reports, the world’s first vegan supermarket chain, “Veganz,” which was founded in Berlin, Germany, aims to go international and is set on opening a new location in the United States in 2016.
You can probably relate to the founder of the supermarket, Jan Bredack, who once considered himself a meat lover. He, too, enjoyed Standard European (and American) fare, but eventually got tired of the burn-out from an imbalanced life. After changing his lifestyle and ethical code in 2009, he became inspired to write the book “Vegan für alle: Warum wir richtig leben sollten” (Veganism for everyone: Why we should live right) and create a store plant-based foodies could feel comfortable in.
In 2011, the inspired foodie started the world’s first vegan supermarket and hasn’t looked back.
“The decision to open a vegan supermarket came from a potpourri of ideas after coming across various vegan products in the US and Russia,” he says.
He noted that it was difficult to “shop normally” when one adopts a vegan lifestyle, and he wanted to make the switch to veganism more accessible to everyone.
There are presently two Veganz supermarkets in Berlin, with a third intended to open this year. Stores are also located in Hamburg, Munic, and Frankfurt. On May 13th, Veganz will open its first store outside Germany in Vienna, with further planned for London, Amsterdam, Zurich, Barcelona, Milan, and Copenhagen next year. That’s not all… In 2016, Veganz will open a vegan shopping center inPortland, Oregon, including a shoe and clothing store and restaurant.
The wonderful thing about Bredack and his message is that he doesn’t preach an all-or-nothing approach – or a lifestyle of deprivation. Indeed, Jan is inspired to show the world that plant-based food can be healthy, affordable, and – most importantly, delicious. According to Bredack, 80% of customers are neither vegan nor vegetarian, and the majority seem well-educated.
“It should be really simple,” he said, “People shouldn’t have to cut out anything.”