Maybe it should be considered a very strong signal that the vegan movement is going to prevail in the end when the country’s largest meat producer decides to invest his money in a vegan meat company. Without knowing about the motives of Tyson Foods, the largest meat producer in the United States, it was definitely a very smart business decision considering that meat consumption has dramatically dropped by 15% in 2015 while consumption of vegan protein skyrocketed. This considerable increase in meat alternatives is very likely due to millenials and the exchange of information on social media. If this development should continue, it is estimated that plant-based proteins are going to be the first choice of one third of the country’s population by 2054.
“According to The New York Times, the country’s largest meat producer, Tyson Foods, invested in California-based vegan meat company Beyond Meat.Last week, Tyson announced it had invested an undisclosed amount for a 5 percent stake in Beyond Meat, a leading vegan protein company.This may shock some, but it was a wise business move. Meat consumption in the U.S. fell 15 percent in 2015 while sales of vegan protein products exploded. In fact, plant-based proteins are expected to make up a third of the protein market by 2054. This fact inspired the Plant Based Foods Association to form earlier this year. The group aims to bring together like-minded companies and promote plant-based products.This sudden surge in meat alternatives is likely thanks to millennials. Now the largest in history, this new generation boasts more vegetarian members than any previous generation.According to another piece from the Times, “An estimated 12 percent of millennials say they are ‘faithful vegetarians,’ compared with 4 percent of Gen X’ers and 1 percent of baby boomers.” The Guardian suggests that this may be due to information sharing on social media.Join the growing number of people who are taking a stand for animals, theenvironment, and their own health by transitioning to a plant-based diet.
Men in the United States eat way too much meat. In fact, according to the U.S. National Health and Nutrition Examination Survey, they consume 57 percent more animal protein than women do. This statistic is frightening for a number of reasons.You see, men have a long and complicated relationship with meat, from falsely believing they need animal protein to be healthy to feeling like they need it to be masculine. These notions are not only mistaken, but dangerous.The meat industry perpetuates these unfortunate perceptions, spending billions of dollars annually on marketing and advertising that appeal to men, from oversexualized print ads to commercials that have men chanting, “Go meat!”But meat isn’t making men strong; it’s making them sick.Meat consumption is linked to many of today’s top killers, including cancer, diabetes, and heart disease. In fact, researchers at Loma Linda University discovered that vegetarians have a 53 percent reduced risk for diabetes, and an 11-year British study of 45,000 volunteers found that a vegetarian diet can cut one’s risk of heart disease by as much as 32 percent. This may be why men are more likely to be diagnosed with heart disease than women in America.”
Tyson coukd be investing in meat alternatives…..just so they can drive the industry into the ground.
Julie Samaniego
Maloney McSwiggins
Paula Tippery
It doesn’t say it stopped producing meat… it’s just a clever move to get advertised, to show that they are good cow killers. My steak is safe!
Vegan companies should have nothing to do with meat producing ones, this is not good news, it is hypocritical and waters down the message of veganism.
This is a catch 22 in a way. While it’s a good thing that these meat companies are waking up to the reality of the changing minds of their consumers, it bothers me that wholesome companies are selling out to big corporate conglomerates and I worry about the purity of products once these big government subsidized companies start taking over.