By offering coconut-based alternatives to cheese starting on September 28th, this company succeeded in launching the widest range of own brand cheese-alternatives ever to the United Kingdom. Its seven cheese-alternatives fit perfectly not only for vegans but also for those who use to suffer from milk allergies or are allergic to gluten. Sainsbury’s product development team found out that when it comes to the most popular dishes there are some which use to rank very high: pizza, cheese and lasagne. So, by launching this wide variety of cheese-alternatives, Sainsbury’s makes sure to also answer the high demand of its vegan consumers for cheese-alternatives.
“If you’re vegan and longing to participate in your mate’s middle class cheese andwine nights, we’ve got the solution.
Sainsbury’s has launched a range of vegan cheeses including cheddar, Wensleydale with cranberries, a Feta alternative and soft cheese – all created using coconut.
The seven types of cheese are suitable for vegans, people with milk allergies or intolerances, and those who opt for gluten free products.
They are available in stores across the UK from 28 September.
The seven types of cheese in the new ‘Deliciously Freefrom’ range are:
- Cheddar-style (block)
- Cheddar-style (grated)
- Cheddar-style with caramelised onion
- Wensleydale-style with cranberries
- Greek-style (a coconut-based alternative to Feta)
- Soft cheese-style (original)
- Soft cheese-style (garlic and herb)
The cheese-alternatives have been developed to be enjoyed in the same way as regular cheese – from melted on toast and stirred into pasta, to sprinkled over salads and deliciously whipped into the perfect frosting.
The move comes off the back of recent research by the supermarket which found that the most longed-for dishes for allergen-free shoppers were: pizza, cheese boards, cheesecake and lasagne.
Alexa Masterson, Sainsbury’s product developer for Deliciously Freefrom, said: “We’re really proud to launch the widest range of supermarket own brand cheese-alternatives to the UK, including a number of products that are first to market.
“These cheese-alternatives, alongside our broader Deliciously Freefrom offering, allow our shoppers to prepare meals and enjoy products that they may have previously missed out on.”
Well now you can have your cheese and eat it.”