This Country Reports A 260% Rise Of Vegans

The vegan lifestyle seems to become more and more popular in the world. By now, there are entire companies founded to promote the vegan lifestyle launching a wide variety of vegan products that almost every demand for meat alternatives is answered. People become increasingly aware that their diet choice doesn’t only impact their health but also the entire ecosystem. This might be the reason why the United Kingdom reports that vegans have risen by 260% in the last ten years while vegan food sales rose by 1,500 %. This is great news!

“Vegan food sales are up by a whopping 1,500 per cent in the past year, according to new figures released to coincide with World Vegan Day.

More than half a million people in the UK now say they follow the vegan lifestyle, which is  up by 260 per cent in the last ten years, and a third of the population identifies as ‘flexitarian’, which simply means they are cutting down on their meat consumption.

There is a lot of people switching to plant-based alternatives to dairy products, with sales of Alpro Unsweetened Almond Milk have gone up by 2,343 per cent since 2015 – the equivalent of over 265k litres or around 3,300 baths full of this nut based alternative to cow’s or goat’s milk!

Vegetarian meat alternatives are also up by thousands of percentage points, as is sales of snacks such as Smoked Tofu and Cauldron Falafel. In the run-up to Christmas treats such as Alpro Vanilla Soya Custard (+1,142 per cent) , Rakusen’s Non-Dairy Chocolate Digestives (+1,643 per cent) and Booja Booja Hunky Punky Chocolate Ice Cream (+2,756 per cent) are also on the way up.

Jacques Thudichum, Buying Manager – Chilled Prepared Foods at Ocado, says: “Consumer appetite for vegan-friendly foods in the UK is showing no sign of slowing down, as ‘flexitarianism’ emerges as the key trend of the moment. We’ve listened to our customers and have hugely expanded our vegan selection this year, adding new and exciting products each week to become one of our strongest categories.

“Whatever the lifestyle – whether fully embracing veganism or just looking to make some simple swaps – Ocado is committed to making these products as accessible as possible.”



  1. Ninette Howe Reply

    There is no way I’ve become vegan because it’s trendy, I’d like to think that most vegans are the same. For me the main motivation is compassion and for that reason I am now and forever will be vegan ☺

  2. Sally Hewitt Reply

    Wow that’s awesome
    I became vegetarian over 30 years ago
    People thought I was nuts!
    But the UK was ahead of everyone else with a lot of choices for vegetarians even back then.
    I am now vegan and I am thrilled to see this happening in U.K. and I believe it is also happening around the world .
    The truth is coming out via social media and it is openjng people eyes!

  3. Kassandra Riddick Reply

    I became vegan for health reasons. I wasn’t unhealthy, just wanted to improve my overall health and drop a few pounds. The ethical part had nothing to do with my decision at all, but as I learned how animals are treated, it made me never want to touch animal products again. I wish I would have went vegan a lot sooner; hopefully, many others will have their eyes opened as well.

  4. Sally Hewitt Reply

    Almost every week I hear that question or where do you get your calcium lol
    I am now going to start responding with where do you get yours !!

  5. Shannon Lockwood Reply

    I feel like most of the human species wants to be humane and does feel compassion… so when the slaughterhouse has glass walls, thanks to social media, it changes people’s minds about what they are truly eating 😀 Knowledge is power to change!

  6. Dawnie Paws Cassidy Reply

    I became an ethical veggie many years ago purely because of the cruelty, torture and barbaric treatment animals go through. Now am a transitioning vegan. For the same reasons. The dairy industry for one is abhorrent. So many innocent souls suffering every second of every day, unnecessarily :'(

  7. Sarah Robb Reply

    There were also tiffins and millionaire’s shortbreads. In the Freefrom aisle. That aisle is definitely getting bigger!

  8. Anita DuCoffre Reply

    I don’t think this is a trend. As more vegan options are available at the store for consumers to buy, that’s what they’ll choose, because it’s healthier.
    Consumers can only buy what they are offered.

  9. Amber Claussen Reply

    I just know from my experience, I had several friends who went vegan this year, only to return to eating meat. Again, not everyone will, but some just aren’t dedicated to the cause sadly.

  10. Janice Ansagay Reply

    It don’t make sense to make a meat substitute it’s totally disgusting! So I’m my own kind of vegan and I’m happy with myself!!! They only meat I eat is wild catch fish and that is my meat!!! No dead animals, birds, eggs, all dairies complete over with☺☺☺

  11. Skye Cruz Reply

    Fish are animals that feel pain and suffer, you are NOT a vegan. And mock meat is disgusting? I’d pick that every time over a dead fish.

  12. Skye Cruz Reply

    Then dont eat it but honestly it’s cause you can’t cook. I’d rather eat vegan “dog food” then eat a dog or any other being with a face and a mother.

  13. Skye Cruz Reply

    Fish is bad for you. They tell women who are pregnant not to eat fish because the mercury in it can hurt the baby since its so high, if you shouldn’t eat it pregnant you shouldn’t eat it at all. The ocean is filthy with pollution and spilled oil and toxic waste, all the fish living in it are soaking up all that crap into their skin and muscles and you eat that. Disgusting. And fish are animals who feel extreme pain like we do.

  14. Lori Foley Reply

    I just became a vegetarian because of moral and ethical issues. You cannot totally claim to love animals when you are eating them. Almost instantaniously my health started to improve as well. There are numerous benefits to my life style, but the biggest is that no animal has to die so that I can live.

  15. Janice Ansagay Reply

    Skye Cruz don’t tell me I can’t cook!$#%&!@*what you talking about you know me?! I make my very own home made veggie patties and way better veggie sausage!!! So shut up!!! Ugly!!!

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