After the USDA has published that milk consumption has decreased by 37% since the 1970s milk producers started a counterstrike investing about $50-million to make milk popular again. However, since the beginning of this year there is a milk substitute that has gained enormous popularity. In fact, by now it’s America’s first choice when it comes to substitute milk which is almond milk.
Although this company makes so much money that it would never need to offer any dairy-free products to respond to the increased customers’ demand for vegan food and beverages they took the chance and jumped on the vegan bandwagon. Bailey’s has recognized that the plant-based food industry is currently one of the most growing industries and that it would be a dramatic mistake if they didn’t offer milk alternatives to have their share of the pie.